Josh E. Fuller, MBA

joshfuller@me.com | 251.709.4961 | San Diego, CA

I am an MBA with a professional background in marketing for SaaS and startups. My focus has been on digital media, automated marketing, and sales enablement with particular expertise in video production, graphic design, website layout design and management, blog content/SEO strategy, market research, and project management.

I am particularly excited by opportunities that combine inspiring missions with amazing people.

Skills and Qualifications:

• MBA with a professional and academic background in digital marketing, graphic art, and media production
• Well-rounded with leadership experience, supervisory positions, and project management skills
• Windows & Macintosh systems, Microsoft Office, Web design (HTML/CSS), Advanced video production and photography skills (Final Cut Pro, Adobe Premiere, Lightroom), Graphic design (Photoshop, InDesign), Animations (After Effects, Character Animator), Social media (HubSpot, Hootsuite, Sprout), Reporting (Excel, HubSpot, SalesForce, Google Analytics)

Education:

Master of Business Administration (MBA)
The University of Alabama, Tuscaloosa, AL
August 2012 – May 2014

Bachelor of Arts in Communication; Advertising
Areas of Focus: Graphic Art, Telecommunications & Film
Minors: Political Science, English Literature
The University of Alabama, Tuscaloosa, AL
August 2005 – December 2009

Experience:

Director of Marketing at Irth Solutions
May 2020 to Present

• Analyzing lead and customer data to discover opportunities for comprehensive, multi-channel marketing campaigns for clients, prospects, and product users while planning, executing, and tracking impact along the way

• Leading and working alongside agencies to improve capacity and velocity of marketing initiatives aimed at improving brand, community relations, employee satisfaction, and customer retention

• Managing internal and external SDR teams to form a more complete understanding of performance/ROI, focus on the tactics that are working, and ensure all leads are worked, tracked, and purged when necessary

• Planning, managing, and elevating conferences and events (virtual and in-person), up to and including organizing speaking opportunities, developing thought leadership pieces, and implementing automated marketing campaigns on behalf of attending sales representatives

• Spearheading database cleaning projects by identifying issues, developing solutions, and training direct reports to resolve issues and self-correct moving forward

• Continuously developing data management processes in Salesforce/Pardot while cultivating a database of over 75,000 contacts through content marketing, marketing automation tools, and social media campaigns

• Owning social media content planning and strategy across all platforms

Marketing Manager at Peachjar
April 2018 to April 2020

• Collaborating with sales leaders to develop and implement successful marketing campaigns in the form of educational online content, landing pages, webinars, training videos, email campaigns, white papers, trade show collateral, speaking engagements, drip campaigns, and more

• Coordinating with product development to ensure existing users are aware of and prepared for new software releases

• Conducting market research and customer analysis to develop a deeper understanding of engagement among existing and prospect customers while also identifying opportunities for improvement

• Leveraging content marketing strategies, marketing automation tools, and social media campaigns to influence a SalesForce database of over 100,000 contacts

Director of Marketing at Nexus eWater
August 2014 to February 2018

• Creating and distributing informational materials (print, video, web, etc.) for all marketing, educational, and sales purposes, including fundraising, user manuals, corporate pamphlets/brochures, website/social media content, presentations, email campaigns, and more while operating within budgets of $35,000 in 2014, $65,000 in 2015, and $75,000 in 2017

• Coordinating, supporting, and elevating PR opportunities, including those with the New York Times, Wall Street Journal, KTLA, TechCrunch, and much more

• Managing corporate involvement in all major industry publications, trade shows, and speaking engagements – particularly those focused on water/energy sustainability, home building, and land development in California

• Managing and building a database from just a few hundred contacts to over 20,000 contacts and prospects using content marketing strategies, traditional marketing strategies (trade shows, publications, etc.), and social media campaigns

• Maintaining an active role in all areas of business operation, including shipping/inventory, component purchasing, bookkeeping, manufacturing, market research, sales reporting, and general project management

• Advising 8 student directors, 15-25 assistant student directors, and 3-4 work-study students as they engage in learning associated with service work

• Managing departmental social media accounts with over 3,000 unique followers and develop online newsletters with over 6,000 subscribers

• Assisting in the direction and planning of outreach events throughout the year, 19 of which ranged from 50 to 350 participants with an average attendance of 176 people

Videographer, Video Editor, and Operations Manager at MP Productions, LLC
September 2009 to February 2014

• Providing professional videography and motion graphics services for more than 25 projects in 2010 and over 35 projects in 2011 and 2012 at an average of $2000 per production day, per project

• Developing and implementing creative strategies for message-driven media, such as promotional, informational, and educational videos and content

• Managing all aspects of business, including contracts, sales, purchasing, bookkeeping, employing, and in-house promotional materials

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